Employees are one of your biggest assets in recruiting. That’s why the best career sites feature an employee testimonials/branding section.
“Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.” – Career Arc
Employee reviews are social proof that helps persuade others who trust your employees more than you.
Data from the latest Talent Board North American Candidate Experience Research Report shows the content types candidates prefer.
I’ve highlighted the ones that can help you improve your employee testimonials. We’ll go over them below.
Potential hires want to know what your company stands for. Employee testimonials that highlight your core values can be very powerful.
Employees showing how these values are part of their daily work life can show job seekers that your company isn’t just talking the talk but walking the walk.
Diversity and inclusion are important to many job seekers. According to a survey from Glassdoor , 76% of respondents say that a diverse workforce is an important factor when evaluating companies and job offers.
Testimonials that showcase your commitment to a diverse and inclusive workplace can attract a broader range of talent. Employees talking about how they feel respected and valued, regardless of their background, can reassure potential hires that your company is a place where everyone can thrive.
Why do people choose to work at your company? This question is on the minds of many job seekers.
Testimonials that answer this can be incredibly persuasive. When employees share their reasons—whether it’s the exciting projects, growth opportunities, or the positive impact they can make—it helps paint a clear picture of why your company is a great place to work.
35% of job seekers say that they will pass on a job offer if the company culture is a bad fit. That’s how big of a deal your company culture is to job seekers.
Testimonials that highlight what it’s like to be part of your team, how employees interact, and what the day-to-day atmosphere is like can be very appealing.
Employees sharing their experiences with team collaboration, work-life balance, and office traditions can give a real sense of what it’s like to work at your company.
Straightforward employee testimonials are still highly effective.
These testimonials allow employees to speak about their experiences in their own words. Whether it’s about career development, the support they receive from management, or simply why they enjoy their job, these personal stories can be compelling.
Understanding why employees choose to stay at a company can be just as important as why they joined.
Testimonials that focus on employee retention can highlight the benefits of long-term employment with your company. Whether it’s job satisfaction, career growth, or a sense of belonging, hearing why current employees stay can help convince others to join.
Here are 7 examples of awesome employee testimonial pages I found on company career sites:
On Coty’s career page, the company’s employees share insights on camera for new and prospective employees considering a job at the organization.
Each team member shared their thoughts on why they think highly of Coty. This helped create a picture of what job seekers should expect if they join the team.
One thing that stands out on Nike’s testimonial page, other than the high product quality that you’d expect from the company, is the level of detail that went into showing how the employees personal experiences made them a match for Nike.
A selection of employees shared how they joined the company and why it felt just right to be at Nike
Other companies chose to use either video content or written content. But Starbucks said, “Hold my beer, sorry coffee”, and used both content formats on their testimonial page.
A selected group of employees shared on camera what it’s like to work at Starbucks. They focused on the culture and values of Starbucks, making it easy for job seekers with shared values to envision a future with the company.
They also had other employees share what they loved about working at Starbucks. Their quotes were then displayed on the website as carousels.
Like Starbucks, John Deere also chose to use video and written content testimonials for their landing page.
This format works great because it allows people who are just scanning the page to quickly see what the company is about without having to stop to watch a video.
While other companies were satisfied with showcasing 5 or 6 testimonials, Capgemini provides an abundance.
The testimonials are published as short videos, with short text to give an overview.
Procter & Gamble has a testimonial series called “P&G + Me” where employees talk about the different opportunities available at P&G, and how the organization has created an inclusive and high-performance environment.
The cleaning authority does a good job of helping prospective job seekers visualize themselves working for the company by using testimonials that focus on what each employee’s journey has been like since they started at the company.
Gathering employee testimonials doesn’t have to be complicated. Here’s how you can do it effectively:
One of the easiest ways to collect testimonials is through surveys. These are some tips for you:
Surveys are great. But if you want more in-depth testimonials, conduct one-on-one interviews. Use the following tips to carry this out.
If an employee is leaving on good terms, you shouldn’t forget to do an exit interviews to get testimonials.
If you want to get started with creating employee testimonials for your company’s career page, here are some best practices you should follow.
Getting employees to share their stories can be tricky, but it is an important step if you want to create genuine testimonials. Use the following tips:
The right questions can lead to the best testimonials. Here’s how to ask questions that make your testimonials engaging.
Here are some employee testimonial questions you could ask your employees for engaging testimonials:
Testimonials must look authentic, otherwise, there’s no point in creating them. Inauthentic testimonials will sound flat to talents looking into your company’s culture and can stop them from sending in applications.
Follow these steps to avoid this from happening:
The types of content on your career site impact how candidates perceive your company, workplace and values. Ongig gives employers the ability to add employee testimonials and many other types of recruiting content with our Career Site Builder.
